Soundcloud DJ

to provide underground DJ’s with the digital marketing/ branding of a large record label

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Soundcloud dj project

Soundcloud DJ was a competition we ran to coincided with the release of our Soundcloud DJ t-shirt which is now sold out.

The objective of the project was to provide underground DJ’s with the digital marketing/ branding of a record label.

A lot of our customers come from the underground rave community so we saw this as an opportunity to give back.

The competition winner would receive a full marketing package as would any artist under a large record label.

 

Many underground artists assume there marketing cannot compete with a large record label. But with a bit of guerrilla creativity anything can be achieved

The DJ who won the competition is .exe who is an underground DnB & UKG DJ located in Florida US.

We created him a full marketing package all formatted and sized for all social media platforms

This included,

 

  • 3D Logo static
  • 3D Logo Rotating
  • Custom Visuals to project on the screens when he’s performing
  • Custom Soundcloud Banner
  • Custom banner and posts for all social media platforms

This video shows the entire process of making the logo all the way through to projection it for a performance.

 

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This project was to prove that you do not need a large label marketing budget to compete when it comes to design, you just need a little bit of creativity.

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